Girls Ask Guys

my role:

UI Design, Branding revamp

project timeline:

2 week - Sprint

constraints:

iOS, Current app branding, Access to users

Girls Ask Guys is your social community where girls and guys can ask questions and share their opinions to help better understand each other then find answers. I guided the team’s UI strategy, created a grid system and type scale for the app, and develop new branding options.

GOAL:

Redesign the user interface and brand direction to the Girls Ask Guys app that supports two different user types.

 

Branding

branding guidelines:

GAG1.png
 

Type:

GAG2.png
 

ui design

interface re-designs:

GAG3.png
 

Reflections

This project offered a lot of challenges from the wide scope to the depth of knowledge required to really grasp the founder's vision for the app.

Additionally, the condensed research time frame forced a lot of creative teamwork and agile practices.  I will certainly take this mindset forward with me when approaching new design projects and working out how to best gather data.